Alair is a brand of sleek, chic vaporizers not for your average stoner. Alongside the project owners, I was tasked to come up with a brand identity reflecting old school luxury yet with a modern vibe. I am personally responsible for the look of the vaporizer, various packaging declinations, promotional material and informational website. I have also been heavily involved as an art director in photoshoots to promote the brand on social media.
Every design decision is made with Rihanna in mind - she is our non-fictional customer persona. I have also seen some MC from OVO used the pen in a fully white OVO tracksuit and I was pretty stoked.